As the COVID situation continues, businesses are seeking ways to transform themselves to survive and thrive during this troubling time. McKinsey explores 5 qualities that will help businesses find their way to the next normal: Resolve, Resilience, Return, Reimagination, and Reform. Through intensive focus around strategic areas such as recovering revenue, rebuilding operations and accelerating the adoption of digital solutions, companies will be ready to confront the opportunities and challenges that the next normal may present. What decisions will you make to gain competitive advantage?