360fly hires Ed Kremer as the company’s CFO. 360fly, the world’sonly single-lens camera that captures stitchless 360-degree video is backed by leading consumer-focused private equity firm Catterton Partners

IRVINE, CA - The Lancer Group places Ed Kremer as Ch ief Financial Officer of 360fly, maker of the world's only, single - lens camera that captures 360 - degree video with interactive and virtual reality viewing capabilities. 360fly is backed by leading consumer - focused private equity firm, Catterton Partners. In t his new role, Ed will work closely with Peter Adderton, the company's CEO, to drive growth and optimize the business. Ed will be responsible for ensuring the integrity of 360fly's operations through financial reportin g, strategic planning, tax planning, and regulatory compliance. He will be a primary driver of growth by working closely with 360fly' s senior leadership to develop, implement, and execute long - term growth strategies and tactics. Ed brings over 15 years of financial leadership experience to 360fly. He was most recently CEO and CFO at Quirky, a consumer product company that brings to market inventions submitted by everyday people. Ed previously served as VP Finance at Beats by Dr. Dre, world - class consumerb rand of headphones, earphones, and speakers, where he helped transform the company from a licensing business with 32 employees to a global leader in the space. His earlier career includes holding a series of senior leadership positions with leading consumer product companies including Oakley, Luxottica and Oliver Peoples.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (www.thelancergroup.com).

About 360fly Maker of the world's only, single - lens camera that captures stitchless 360 - degree video with interactive and virtual reality viewing capabilities, 360fly creates unique, 360 - degree digital products that inspire users to c apture, share and experience life's greatest moments in 360 degrees. 360fly harnesses decades of experience in robotic vision, image rendering, and software interface development. The company was founded in 1998 as an offshoot out of Carnegie Mellon Univer sity's Robotics Institute. The original patents for 360fly's technology were developed and used by NASA on one of their Apollo missions.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860
scott.dunklee@thelancergroup.com

Michael Misiaszek
(858) 551-1001 Ext. 2868
michael.misiaszek@thelancergroup.com

Liliana Corona
(858) 551-1001 Ext. 2874
liliana.corona@thelancergroup.com