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Ekos and VIP work together to give craft producers valuable insights from distribution data

calendarJanuary 12, 2023
Ekos and VIP work together to give craft producers valuable insights from distribution data

CHARLOTTE, N.C. (Dec. 15, 2022) – Business management software Ekos and trusted data provider VIP are working together on an integration that will benefit craft beverage producers and distributors. Integrating producer and distributor data between VIP and Ekos will take the pain out of three-tier distribution for beverage alcohol companies.

“Ekos is on a mission to create a centralized ecosystem so owners and managers can connect the dots across their business to drive efficiencies and power growth. Together with VIP, we will be able to provide our customers data and insights that will transform the way they make and sell their products,” said Josh McKinney, CEO of Ekos. “With today’s economic challenges and competitive market, it is more important than ever for producers to maximize their revenue. Integrating with VIP will help producers access and understand the data they need to plan production that meets the market demand.”

The Ekos and VIP integration will help craft producers make sense of their distribution data and:

  • Improve knowledge-sharing between producers and distributors
  • Enable breweries to meet market demand by knowing what to produce and how much
  • Make it easier for breweries and wineries to discover new accounts and know where to sell their products
  • Decrease time spent entering product information in both Ekos and VIP
  • Increase efficiency of distributor-related administrative tasks for producers

“With VIP and Ekos working together, breweries, wineries, and other beverage producers can take advantage of services used by the most iconic brands in the industry,” said Dan Byrnes, President of VIP. “VIP is committed to delivering frictionless services between suppliers and their distributors, and Ekos shares our vision for a more integrated industry. Together, we will align joint customer information, share sales forecasts, and improve supply chain planning.”

VIP and Ekos will continue their collaboration to enable craft producers to access distribution data from VIP and pair it with information already in Ekos to generate actionable insights. To get exclusive access to future updates, visit our website and get on the list to be the first to know more.

About Ekos
Founded in 2014 and headquartered in Charlotte, N.C., Ekos is the leading business management technology platform powering — and empowering — craft beverage businesses. With more than 18,000 users on six continents, Ekos helps beer, wine, and cider makers drive efficiencies, power growth, streamline communication, and improve visibility across their businesses. As a digital hub for all critical business information, Ekos makes it easy to manage day-to-day operations in inventory, production, sales, and accounting. Ekos was named to the Inc. 5000 list in 2022 and 2021 and is backed by Catalyst Investors and Noro-Moseley Partners. To learn more, visit


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