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Lancer Group places Madison Davis Kelly as Executive Vice President of M&A at Elm Street Technologies

calendarApril 5, 2021
Lancer Group places Madison Davis Kelly as Executive Vice President of M&A at Elm Street Technologies

Elm Street Technology, LLC are a leading provider of residential real estate technology and marketing solutions.

DALLAS, TX – Lancer Group places Madison Davis Kelly as Executive Vice President of Mergers and Acquisitions for Elm Street Technology, a SaaS company whose Elevate platform offers a growing portfolio of integrated marketing services for real estate professionals in an all-in-one solution.

Kelly brings her experience in acquisitions, including leading due diligence and deal sourcing, to her new role. She joins Elm Street Technology from growth equity firm Greater Sum Ventures, where she helped execute acquisitions in her role as Vice President.

As Executive Vice President of Mergers and Acquisitions, Kelly will work in conjunction with the executive team to develop acquisition strategies, providing analysis, evaluation, and insight into potential companies and marketplace trends.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact senior leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in software, tech-enabled business services, and healthcare.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (website:

About Elm Street Technology, LLC:
Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate – to capture and nurture more leads into closed business. Elevate allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. (website:

About Aquiline Capital Partners:
Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London with $5.3 billion in assets under management, investing in businesses across the financial services sector in financial technology, insurance, investment management, business services, credit and healthcare. (website:

Firm Contacts
Scott Dunklee
(858) 551-1001 (Ext. 2860)

Victoria Lakers
(858) 551-1001 (Ext. 2865)

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