The Lancer Group Logo

The Lancer Group places the CFO, CMO, and EVP Sales at Elite Sportswear

calendarMarch 22, 2016
The Lancer Group places the CFO, CMO, and EVP Sales at Elite Sportswear

READING, PA – Elite Sportswear, a leader in performance apparel and team uniforms backed by Riverside Company, has hired three key executives to round out their leadership team.

The Lancer Group placed the company’s Chief Financial Officer, Jean Lewis (a multi-time private equity CFO – previously with Alex Apparel and Hartstrings – with deep experience in apparel manufacturing), in 2015, and quickly followed that search with the placement ofthe company’s Chief Marketing Officer, Matt Cowan (previously with Reebok and Everlast, and most recently the Head of Marketing and Sales at Mission Athletecare), and thecompany’s Executive Vice President of Sales and Business Development, Mike Thorne(previously Division President of Yankee Candle – backed by Madison Dearborn – through its acquisition by Jarden).

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

About Elite Sportswear
Global leader in the gymnastics and cheerleading apparel industries and is recognized around the world for superior variety, quality, fit and service. Distributed in over 35 countries, Elite Sportswear products have been worn by international Olympians and World Champions for over 30 years.

About The Riverside Company
The Riverside Company is a global private equity firm focused on acquiring growing businesses valued at up to $300 million. Since its founding in 1988, Riverside has investedin more than 390 transactions. The firm’s international portfolio includes more than 75companies.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Michael Misiaszek
(858) 551-1001 Ext. 2868

Liliana Corona
(858) 551-1001 Ext. 2874

Share This Story:


San Diego

875 Prospect Street, Suite 305, La Jolla, CA 92037



Kuala Lumpur