The Lancer Group places Allison Guidette as Chief Executive Officer at SambaSafety, an ABRY Partners-backed leading provider of cloud- based driver risk management solutions

DENVER, CO – The Lancer Group places Allison Guidette as Chief Executive Officer of SambaSafety, the market leader of cloud-based risk management solutions for organizations with commercial and non-commercial drivers.

Allison brings to SambaSafety over 20 years of extensive general management experience and a proven track record of driving customer-centric innovation across the software and information services space. In this new role, Allison will be responsible for the company’s rapid growth by focusing on customer needs and accelerating innovation in the SambaSafety portfolio.

Most recently, Allison served as Chief Executive Officer for G2 Web Services, a leading global provider of merchant risk intelligence solutions, where she grew the business, broadened the product suite and received the Woman Driving Innovation in Payments Award from in 2017. Prior to G2, was Managing Director & SVP for Thomson Reuters and held positions at Merrill Corporation and CEB.

She holds an Master of Arts and a Bachelor of Arts from the University of Virginia.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

About SambaSafety
Since 1998, SambaSafety has been the pioneer and leading North American provider of cloud-based driver risk management software solutions for organizations with commercial and non-commercial drivers. Through the collection, correlation and analysis of driver information, SambaSafety helps employers identify high-risk drivers and enforce safety policies; insurers to make informed decisions; and background screeners perform accurate, efficient pre-hire checks.

About ABRY Partners
Founded in 1989 and headquartered in Boston, Massachusetts, ABRY Partners is an experienced and successful private equity investment firm focused on media, communications, insurance, business and information services. Since its founding, ABRY has completed more than $42 billion of transactions, representing investments in more than 450 properties.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Michael Misiaszek
(858) 551-1001 Ext. 2868

Liliana Corona
(858) 551-1001 Ext. 2874