A View from the Top: In Conversation with Bryan Law, CMO, SentinelOne

Driving success requires bold leadership, continuous innovation, and strategic foresight. Yet, these qualities alone aren’t enough—leaders must also adapt, take calculated risks, and foster resilience within their organizations. Bryan Law, CMO at cybersecurity leader SentinelOne and Board Director at Meltwater, an innovative media & social intelligence platform, demonstrates these qualities through his distinguished leadership journey.

With a career that includes pivotal roles at industry giants like Google, Salesforce and ZoomInfo, Bryan’s journey offers invaluable insights into career growth, the power of calculated risk, and the strategic role of AI in shaping modern businesses. We spoke with Bryan to explore how leaders can navigate complex challenges, drive meaningful change, and build lasting success in today’s dynamic business landscape—including how they can add the most value on PE-backed boards through strategic support that drives long-term growth.

On Career Growth: "You need to understand what’s important to you and the risks you’re willing to take that others might avoid," Bryan shared. He recounted how taking unconventional assignments—such as leading teams in Mozambique and joining Rackspace after Google—catapulted his career by offering unmatched leadership experiences.

On Innovation & AI: Bryan emphasized the critical role of data in AI’s success: "AI is only as good as the data underneath it." He discussed how leveraging synthetic audiences, integrating machine learning for personalized marketing, and using AI-driven customer insights can create a competitive edge. "Good decisions that others aren’t making drive outsized growth," he noted.

On Board Leadership: Bryan also reflected on balancing short-term wins with long-term innovation: "What can I do to show incremental impact while buying time and space for transformational projects?" He highlighted the strategic importance of aligning immediate marketing tactics with long-term brand goals, ensuring both work cohesively.

On Leading Teams: "Innovation comes from the team, not just management," Bryan explained, stressing the need for clear direction, empowerment, and a culture where failure is seen as a learning opportunity. "Two-thirds of the time, you’ll be wrong—but that’s where real learning happens."

We’re proud to have placed Bryan as a Board Director at Meltwater, a global leader in media and social intelligence. His deep industry knowledge and forward-thinking approach continue to shape Meltwater’s growth and success.

Watch the full interview below for actionable insights on leadership, value creation, and navigating AI-driven transformation.

About The Lancer Group - 25 Years Supporting Top PE Firms

The Lancer Group specializes in executive search and leadership advisory services. We partner with leading private equity firms and their portfolio companies to identify and place exceptional leaders who drive growth and create lasting value. Learn more about how we help businesses build high-performing leadership teams.