E-Commerce Executive Search: Cullen Rowley Joins Liquidity Services (NASDAQ: LQDT) as Vice President of E-Commerce to Accelerate Marketplace Expansion and Digital Growth

Liquidity Services (NASDAQ: LQDT), a global leader in surplus inventory, e-commerce, and online auction marketplaces, has appointed Cullen Rowley as its new Vice President of E-Commerce to advance the company’s retail strategy and accelerate value creation within its marketplace ecosystem.

The company continues to demonstrate strong marketplace momentum and digital transaction growth, as highlighted in its recent financial results. Cullen’s appointment reflects Liquidity Services’ commitment to strengthening its digital engine and expanding its marketplace footprint at an important moment for both the company and the broader recommerce sector.

Lancer Group partnered with Liquidity Services on this executive search, identifying a leader with the right blend of operator discipline, marketplace experience, and e-commerce capability to advance the company’s next chapter.

A Growth-Focused Role in a High-Potential Marketplace

The surplus inventory and reverse supply chain sector is rapidly evolving as retailers, manufacturers, and government agencies seek greater efficiency, better recovery rates, and more sustainable ways to manage excess goods. Liquidity Services is well-positioned within this ecosystem, and strengthening its e-commerce leadership is a key strategic priority.

Cullen will play a central role in shaping Liquidity Services’ digital future. His mandate includes improving the commercial performance of the company’s online marketplaces, deepening engagement among buyers and sellers, and enhancing digital merchandising, pricing, and customer experience across the platform.

Why Cullen Stands Out

Cullen brings more than a decade of experience leading and scaling e-commerce and omnichannel businesses. He has repeatedly transformed digital revenue engines, delivering meaningful improvements in conversion, customer lifetime value, and unit economics. His track record includes:

• Scaling DTC and marketplace revenue in high-growth environments
• Improving conversion, AOV, and profitability through disciplined CRO and lifecycle strategy
• Leading marketplace expansion across Amazon, Walmart, eBay, Woot, and Groupon
• Managing full P&L ownership, aligning merchandising, pricing, and marketing with financial outcomes

These results demonstrate the commercial rigor and cross-functional leadership required to drive transformation inside a complex, inventory-led marketplace. 

Value Creation Through Digital Transformation

Across public and PE-backed companies alike, modernizing the digital engine has become a core value-creation lever. For Liquidity Services, strengthening e-commerce is essential to improving recovery rates for sellers, expanding buyer reach, and positioning the company at the forefront of the global recommerce movement.

Cullen’s leadership will help Liquidity Services advance this strategy, modernize its customer experience, and build the infrastructure required for scalable, long-term growth.

Congratulations to Cullen and the Liquidity Services Team

Lancer Group is proud to support this leadership milestone. We look forward to seeing the impact Cullen will make as Liquidity Services continues to evolve its digital marketplace and expand its role within the surplus inventory and auction ecosystem.

Why Lancer Group

For more than 25 years, Lancer Group has partnered with investors, boards, and CEOs to recruit leaders who accelerate value creation across technology, marketplaces, software, and digital commerce. Our firm combines deep sector expertise with a rigorous search process designed to identify operator-minded executives who deliver measurable impact from day one.

Our work in e-commerce and marketplace leadership is grounded in real operating fluency. We understand the dynamics that drive growth in inventory-led, DTC, and omni-marketplace environments, from unit economics and platform performance to merchandising, pricing, lifecycle strategy, and customer experience.

That’s why companies turn to us when the mandate isn’t simply to fill a role, but to find the leader who can reshape a commercial engine, modernize a digital platform, and guide a business through its next chapter of scale.