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Gauge Capital Announces Strategic Investment in Exact Customer

calendarJanuary 23, 2023
Gauge Capital Announces Strategic Investment in Exact Customer

19 December 2022

Southlake, TX – Gauge Capital (“Gauge”) announced that it has partnered with the founders and management team of Exact Customer ( (“Exact Customer” or the “Company”). Exact Customer is a software-enabled, digital performance marketing agency, focused on providing high-value purchase sales leads of high intent consumers to the home services market. Today, the Company services the window, bath, and solar markets. Exact Customer utilizes first and third-party data to aggregate and assess leads from multiple channels, including email, pay-per-click, and publishers.

“We look forward to partnering with Gauge for the next chapter of the Company’s growth,” said Steve Jacoby, Exact Customer’s Co-Founder. “We’re proud of Exact Customer’s success thus far, and with additional resources to invest in sales and marketing, strategic M&A, and vertical expansion, we will continue to deliver an excellent experience for our current and future customers.”

Eric Bloomfield, Exact Customer’s Co-Founder added, “Our customers rely on us to scale alongside their business and support their core operations without incident. Our focus has always been on delivering a best-in-class experience and listening to what our customers want.”

Tom McKelvey, Managing Partner and Co-Founder at Gauge Capital, said, “We have been impressed with what Steve, Eric, and the Exact Customer team have built. Exact Customer’s reputation for excellence precedes itself and we look forward to achieving our shared vision for growth.”

As part of the investment, Tom McKelvey, Tristan Loiselle, and Sam Yang from Gauge Capital and Billy Sewell, Gauge Operating Partner, have joined the Company’s Board of Directors. FocalPoint, a division of B. Riley Securities, Inc., served as financial advisor and Jeffer Mangels Butler & Mitchell served as legal counsel to Exact Customer. Ropes & Gray LLP served as legal counsel to Gauge Capital.

About Gauge Capital (
Gauge Capital is a middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: healthcare, technology, business services, government & industrial services, and food & consumer. The firm manages more than $2.0 billion in capital and in 2020, 2021 and 2022, Inc. Magazine named Gauge one of the top private equity firms for founders. In 2021 and 2022, Gauge was also named to the Top 50 PE Firms in the Middle Market by Grady Campbell. In 2022, Gauge ranked in the top 5 out of 517 private equity firms in the HEC Paris – DowJones Small-Cap Buyout Performance Ranking. For more information, please contact Andrew Peix, Managing Director of Business Development at


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