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Lancer Group places Sid Nair as CEO of Affinitiv

calendarAugust 16, 2020
Lancer Group places Sid Nair as CEO of Affinitiv

Affinitiv is a leading provider of marketing automation and software solutions to the automotive market.

Chicago, IL – Lancer Group places Sid Nair as CEO of Affinitiv, a provider of end-to-end, data-driven marketing and analytics software to the automotive market. Affinitiv is backed by CIP Capital, a private equity investment firm specializing in data-driven marketing and tech-enabled business services.

Nair brings over 25 years of experience running large-scale technology companies, with an executive leadership background that spans general management, sales & marketing, revenue growth, and transformation across global markets and industry segments. He joins Affinitiv from Rackspace, where he was the Executive Vice President & General Manager of the Americas region P&L, delivering the three best sales quarters in Rackspace history. Prior to Rackspace, Nair was EVP, Chief Sales & Marketing Officer for Cox Automotive, leading a 3,000 member sales & marketing team across Cox Automotive’s 25 brands. Prior to Cox, Nair held executive leadership roles at DXC Technology (merger of HPE Enterprise Services and Computer Sciences Corporation (CSC)), Dell Services, and Wipro Technologies.

Nair holds a Bachelor of Economics from the University of Madras in Chennai and an MBA from the T.A. Pai Management Institute in Manipal, Karnataka.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact senior leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in software, tech-enabled business services, and healthcare.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (website:

About Affinitiv:

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Using predictive analytics, integrated technology and in-field experts, Affinitiv’s technology-driven consultative approach helps OEMs and dealers make informed decisions and retain customers, build loyalty, and maximize revenue. With 20+ years of automotive and marketing expertise, Affinitv works with over 6,500 dealerships and every major manufacturer in the country.

Affinitiv is headquartered in Chicago, IL with offices in Florida and Texas (website:

About CIP Capital:

CIP Capital is a New York-based private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Technology-Enabled Services sectors in North America. CIP’s sector focused investment strategy includes tech-enabled business services, data-driven marketing services, human capital management, and knowledge services (website:

Firm Contacts
Scott Dunklee
(858) 551-1001 (Ext. 2860)

Victoria Lakers
(858) 551-1001 (Ext. 2865)

Haydon Knight
(858) 551-1001 Ext. 2871

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