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Lancer places Brad Rogers as Chief Executive Officer at Motility, the leading provider of dealer management software solutions for the specialty vehicle industry

calendarMarch 26, 2019
Lancer places Brad Rogers as Chief Executive Officer at Motility, the leading provider of dealer management software solutions for the specialty vehicle industry

ORLANDO, FL –Lancer places Brad Rogers as Chief Executive Officer of Motility, the leading provider of end-to-end dealer management software solutions for the special vehicle industry. Motility is backed by leading lower-middle market private equity firm, Serent Capital.

Brad is an industry veteran and brings over 15 years of deep experience providing software solutions to the automotive industry. In this new role, Brad will oversee technology, support, professional services, and sales and marketing to ensure that Motility meets the highest standard of customer service and will be responsible to position the company for its next phase of growth.

Most recently, Brad served as Chief Operating Officer of RouteOne, a joint venture between Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services, where joined the company since its inception in 2002 and during his tenure, RouteOne grew to be the market-leading provider of F&I software solutions to the automotive industry.

He holds a BS in Finance from Humboldt University and an MBA from the University of Michigan.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

About Motility
Motility Software is a premier provider of Powersports, Bus, Marine, Automotive, Class 8/Heavy Duty, and RV dealership software. Sys2K’s Infinity software is a fully integrated, Windows-based DMS that features modules including CRM, F&I, Parts and Service, Payroll, Accounting, Rental, Advanced Reporting, as well as offering Premium Websites, Cloud Hosting, and Mobile Apps. Founded in 1984, Motility Software (fka Sys2k) prides itself in developing the highest-quality software solutions for the dealership environment.

About Serent Capital
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Liliana Corona
(858) 551-1001 Ext. 2874

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