The Lancer Group Places Alex Alvarez as VP of Sales at Join Digital, a venture-backed leader in smart building network solutions

With deep experience in enterprise IT and channel sales, Alex Alvarez joins Join Digital as VP of Sales. Another strategic placement by The Lancer Group.

We’re excited to announce that Alex Alvarez has joined Join Digital as Vice President of Sales. Join Digital is a leading Network-as-a-Service (NaaS) provider, delivering fully managed, AI-optimized network infrastructure for modern workplaces.​

Alex brings over two decades of experience in enterprise sales and go-to-market leadership. His career includes senior roles at companies like Riverbed Technology and Iron Mountain, where he consistently drove revenue growth and built high-performance sales teams. Most recently, as Senior Vice President of Sales at NetBrain Technologies, Alex was recognized on the 2025 CRN Channel Chiefs list for his outstanding leadership in channel strategy and partner success.​

This placement is part of our continued partnership with Karl May, CEO of Join Digital, and reflects the strategic backing of TriplePoint Capital Canaan Partners and Building Ventures, amongst others.

We’re proud to support this exceptional leadership team as they drive innovation in enterprise networking solutions. Congratulations, Alex—we look forward to seeing the impact you’ll make at Join Digital.

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The Lancer Group partners with leading private equity and venture capital firms to recruit executives and board members who can build, scale, and transform mission-critical SaaS platforms.

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