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The Lancer Group places Tony Zolla as Chief Products Officer at, leading digital platform that links car shoppers and owners

calendarJune 20, 2016
The Lancer Group places Tony Zolla as Chief Products Officer at, leading digital platform that links car shoppers and owners

CHICAGO, IL – announced today that Tony Zolla has been named chief productofficer effective immediately. Tony is responsible for defining the company’s productstrategy for both consumers and customers, overseeing the development and launch of new products while guiding the innovation of existing properties. He will report directly tothe Chief Executive Officer and President Alex Vetter and is based in the company’s Chicagoheadquarters.

“Tony is a widely respected leader in digital commerce who will utilize his broadunderstanding of consumer and marketplace behavior, coupled with deep technology expertise, to drive our consumer-first approach at,” said Vetter. “Tony’s excellenttrack record of leading product innovation and creating seamless experiences across web, mobile and retail store channels is aligned with our multi-channel approach and will to help consumers win throughout the car ownership lifecycle.”

Tony comes to with 18 years of progressive experience building and leading high- performance organizations at top consumer brands. Most recently, he was senior vice president of product and customer experience for the $2 billion retailer Redbox. Prior to Redbox, Tony served as vice president of digital product management, user experience, and technology at Ticketmaster where he led global ecommerce product management, UXdesign, product engineering, and technical operations for the company’s marketplaceofferings. While at Ticketmaster, he was responsible for strategy and roadmap development for both B2B and B2C products.

Tony holds a master’s degree in business administration from Northwestern University’s Kellogg School of Management; a master’s degree in ecommerce technologies from DePaul University, and a bachelor’s degree in information systems from Loyola University Chicago.

“ is an innovator in digital automotive marketing that continues to lead the industry as a valuable resource and influencer in the car shopping journey,” said Tony. “I’mthrilled to be joining the team and look forward to delivering best-in-class experiences consumers and customers that are both fun and engaging.”

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

Launched in 1998, is an award-recognized online destination for car shoppers and owners that offers information from experts and consumers to help research, price and find new and used cars, as well as information around service and repair for car owners. With more than 30 million monthly visits to its web properties, offers millions of new and used vehicle listings, expert and consumer reviews, side-by-side comparison, build and price tools, unbiased editorial content and much more. In 2015, introduced a new service and repair feature to help consumers find the right service provider and understand how much to pay with the fair-price estimator tool. puts millions of car buyers, and now owners, in control of their shopping process with the information they need to make stress-free buying, selling and servicing decisions.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Michael Misiaszek
(858) 551-1001 Ext. 2868

Liliana Corona
(858) 551-1001 Ext. 2874

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