The Lancer Group places Shane Jones as CFO of Backcountry, the largest online specialty retailer of premium outdoor gear. Backcountry is backed by leading consumer-focused private equity firm, TSG Consumer Partners

PARK CITY, UT – Backcountry, leading online specialty retailer of premium outdoor gearhires Shane Jones as the company’s Chief Financial Officer.

In this new role, Shane will work closely with the executive team and will be responsible for driving growth and ensuring the integrity of Backcountry’s operations across the company’s 6 brands through effective financial reporting, strategic planning, tax planning, and regulatory compliance.

Shane brings to Backcountry over 20 years of financial leadership with world-class companies across a diverse range of industries including e-Commerce, multi-unit retail, distribution and private equity. He was most recently Senior Vice President of Finance at Nexeo Solutions, a $5B portfolio company of TPG Capital where he drove substantial improvements in analytics, processes, controls, and business insights across all aspects of the business, leading to record profits.

Prior to Nexeo Solutions, Shane led worldwide FP&A for (NasdaqGS:AMZN; LTM Rev: $100.5B) where he provided leadership and strategic direction to facilitate rapid revenue growth, diverse growth in product lines, significant geographic expansion, multiple acquisitions and development of new business.

He holds an MBA from the Marriott School of Management at Brigham Young University.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

About Backcountry
From its humble birth in a Utah garage in 1996 to its position today as the largest online specialty retailer of premium outdoor gear, Backcountry has remained true to its mission of connecting its customers with their outdoor passions. The company has earned a top position among leading online retailers by steadfastly focusing on what is most important to its more than two million customers: quality and breadth of products, knowledge and empowered service through its Gearheads, lightning-fast fulfillment, and the shared knowledge of its community. Backcountry has grown quickly and is comprised of six brands:,,,, and

About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading investment firm with $5 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and e-commerce sectors. Representative past and present partner companies include vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE Clothing, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. cosmetics and IT Cosmetics.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Michael Misiaszek
(858) 551-1001 Ext. 2868

Liliana Corona
(858) 551-1001 Ext. 2874