The Lancer Group places Sharon Kitzman as President, Americas at Infomedia, an ASX-listed leading provider of SaaS solutions to the parts and service sector of the automotive industry

DETROIT, MI – The Lancer Group places Sharon Kitzman as President, Americas of Infomedia (ASX: IFM; LTM Rev: $70.5M; Mkt Cap: $253M), a global leader in parts and service software to the automotive industry. With more than 150,000 users across 186 countries, Infomedia offers a unique approach to technology and has been at the forefront of aftersales system innovation for over 25 years.

Sharon brings to Infomedia over 20 years of extensive experience in the automotive and technology space and has a proven track record of driving strategy, M&A, and leadership development. In this new role, Sharon will be responsible for leading the company’s America’s sales strategy, leveraging Infomedia’s existing relationships and identifying new opportunities to support the firm’s growth.Additionally, Sharon’s deep expertise and understanding of automotive softwareand the dealership ecosystem makes her well positioned to guide Infomedia’s digital transformation.

Most recently, Sharon served as Vice President and General Manager, DMS (Dealership Management System) for Dealertrack Technologies, a leading provider of software, marketing, and e-Commerce services for car dealers, where during her tenure, the company tripled its market share. Prior to Dealertrack Technologies, Sharon held numerous executive roles at Reynolds and Reynolds, leading provider of computer software for automotive retailers.

She holds a Bachelor’s Degree in Business Administration from The Ohio State University.

About The Lancer Group
The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives.

Founded in 1998, The Lancer Group is privately held and operates from offices across North America and Australia (

About Infomedia
Founded in 1987, Infomedia (ASX:IFM) is a leading global provider of SaaS solutions to the parts and service sector of the automotive industry, an estimated $550 billion total addressable market. The Company supplies online parts selling systems, sophisticated service selling systems, a range of publications, as well as data analysis and information research for automotive and lubricant industries. Infomedia has been at the forefront of aftersales system innovation for more than 25 years. The Company has initiated several “firsts” in the global market, whichhave now become industry standard and the minimum cost of entry for independent and in-house technology providers. With more than 150,000 users spanning 186 countries, Infomedia continues to invest in innovation and expanding the product offering of high-performance cloud software solutions for dealerships and OE customers globally.

Firm Contacts
Scott Dunklee
(858) 551-1001 Ext. 2860

Michael Misiaszek
(858) 551-1001 Ext. 2868

Liliana Corona
(858) 551-1001 Ext. 2874